My First Quick Scribble - Hello!
Posted 25 June 2012 - 11:01 AM
I think regular monthly newsletters that are not too laden and direct to the point - with links to your site.... more details etc.. potentially good idea. We use them a lot and they are far more effective at driving in good quality traffic than Social Media, we have many thousands of twitter followers etc.
Like the idea of a forum, hope it fills up with useful peeps and info...
I'll b back!
Posted 25 June 2012 - 01:18 PM
I can confirm we are planning a monthly newsletter - but as you say, it must be relevant and to the point otherwise no one will want to receive it.
It's early days in the forum but we're sure it will get busier over the coming months! Thanks for getting involved.
Posted 27 June 2012 - 10:05 AM
One of the great things about Newsletters is that you can see the complete picture on who reads, when, which links they follow and what they spend.
Twitter's got it's uses, but the Newsletter conversion rate is much much higher. Not least because (when used properly), it's better targeted and you have unlimited content... long list of pros.. not experienced any downside yet.
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